From Prison to Purpose-Driven CEO

Empowering entrepreneurs, business leaders, and justice-impacted individuals to transform their lives through proven business systems, faith-driven leadership, and second chances.

Start Your Journey — Get My Free Business Playbook

My Journey: From a Prison Cell to Building 7-Figure Companies

In 2006, I was sitting in a prison cell wondering if my life still had meaning. Today, I lead multiple companies in freight, coaching, and nonprofit work—following in the footsteps of transformational leaders like Jim Rohn and John Maxwell.

Through God's grace, relentless execution, and powerful mentorship, I now coach entrepreneurs, train sales teams, support justice-impacted individuals, and speak to audiences nationwide—helping others discover their potential for purpose, profit, and impact.

The Power of Transformation

1

2006

Angry, low self-worth, incarcerated and seeking purpose

2

2012

Decided to go back to school and start my education while incarcerated.

3

2021

Released and launched first business, Built credit from 0 to 750+ in 3 months, and scaled company to 7-figures in 9 months

4

2024

Bought multiple properties in real estate, launched a high end coaching program.

5

Today

Leading multiple companies and mentoring others

How I Can Help You Succeed

Business Coaching

Unlock revenue with proven systems, scripts, and strategies that drive results. Perfect for startups and growing businesses needing structure, leadership, and sales firepower.

Sales Consulting

Master high-income sales skills with frameworks developed from years of successful implementation. Learn the mindset and techniques that generate consistent results.

Leadership Development

Develop the leadership qualities that inspire teams and build lasting success, following principles taught by mentors like John Maxwell and Myles Monroe.

Personal Growth

Transform your mindset and discover your purpose through faith-driven coaching that integrates personal development with practical business success.

Industry-Specific Expertise

Industry Expertise at a Glance

Built from Experience. Backed by Execution. Fueled by Purpose.

Trucking & Fleet Operations

With over 30 trucks under management, I’ve led operations across local and port routes, developed owner-operator lease programs, and built systems for compliance, safety, and cost control. My experience includes managing drivers, optimizing dispatch, and scaling fleet performance for profitability.

Freight Brokerage & Dispatch

As a licensed freight broker and national trainer, I specialize in shipper prospecting, carrier sourcing, rate quoting, and dispatch automation. I’ve trained hundreds of brokers and built profitable brokerage systems using cold outreach, CRM tools, and pricing strategies that convert.

Sales Leadership & Business Growth

I provide B2B sales training, fractional CSO consulting, and coaching for entrepreneurs ready to scale. My expertise includes high-ticket offer design, webinar funnels, lead generation, and startup structuring—turning ideas into six- and seven-figure businesses.

Nonprofit Leadership & Reentry Programs

As founder of The Made New Foundation (501c3), I’ve built second-chance employment pipelines, launched ECM programs, and created career pathways for justice-impacted individuals. I design workforce programs that deliver both social impact and economic mobility.

Speaking, Coaching & Faith-Based Leadership

I speak on stages, panels, and podcasts, sharing my journey from incarceration to CEO. Whether coaching a freight startup or mentoring a returning citizen, I lead with faith, strategy, and a no-excuses mindset that inspires transformation.

My Approach: The 5 Pillars of Success

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2
3
4
5
1

Purpose

Discover your unique calling and mission

2

Mindset

Develop unshakable belief and mental resilience

3

Systems

Implement proven frameworks that deliver results

4

Execution

Master the discipline of consistent, focused action

5

Legacy

Build something that outlasts you and impacts others

This integrated approach combines the wisdom of mentors like Jim Rohn and Brian Tracy with my own hard-won insights to create transformational change in your business and life.

Real People. Real Results.

1

Rafael didn't just coach me—he believed in me when nobody else would. His training helped me land my first $10K month and completely transform my belief in what's possible.

— Amanda T., Entrepreneur & Business Owner

2

Working with Rafael changed everything for my company. I now have the systems, team, and mindset to scale beyond what I ever thought possible.

— Malcolm R., Retired Air Force & Business Owner

3

Rafael's story moved me—and his leadership principles helped my organization grow faster than ever. His approach combines the best of Brian Tracy's systems with heart.

— Janet L., Nonprofit Director

Backed by Experience & Credentials

1

Education & Certifications

  • B.S. in Business Management | WGU
  • Remote Leadership Certificate from Harvard University
  • Leadership Certificate – Yale University
  • Certified Business Consultant & Credit Counselor
2

Experience & Impact

  • Founder of multiple 7-figure companies
  • Business Coach for 200+ Entrepreneurs
  • Founder of The Made New Foundation (501c3)
  • Featured speaker at national events

The Made New Foundation

My nonprofit organization helps justice-impacted individuals find meaningful work, become entrepreneurs, and break generational cycles through mentorship and skills training.

200+

Lives Impacted

Individuals who have completed our programs and found new purpose

85%

Success Rate

Program graduates who secure employment or start businesses

$2.5M

Economic Impact

Generated through new businesses and employment opportunities

Free Training: "From Zero to 6-Figures"

In this free business playbook, you'll discover:

  • The mindset shift that makes success inevitable
  • 3 proven systems for consistent client acquisition
  • How to build your personal brand as a trusted authority
  • My step-by-step framework for business growth

Join 1,000+ entrepreneurs who have transformed their approach to business using these principles inspired by legends like Jim Rohn and Brian Tracy.

Book Rafael to Speak

Keynote Topics:

  • From Prison to Purpose: Discovering Your True Potential
  • The 5 Pillars of Business Transformation
  • Faith-Driven Leadership in a Secular World
  • Sales Mastery: The Psychology of Influence
  • Building a Legacy That Matters

Perfect For:

  • Business Conferences & Retreats
  • Sales Team Training
  • Leadership Summits
  • Faith-Based Organizations
  • Reentry & Second Chance Programs

Ready to Transform Your Business and Life?

Take the first step toward the purpose-driven success you've always envisioned. Let's work together to unlock your potential and build something meaningful.

Book a Discovery Call

Schedule a free 30-minute strategy session to discuss your goals and challenges.

Apply for Coaching

Join my comprehensive coaching program for entrepreneurs serious about growth.

Support Our Foundation

Help us give second chances to justice-impacted individuals through The Made New Foundation.